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1. One of the prime functions of marketing personnel is to collect and analyze the information needed in order to identify the needs and wants of potential and present customers. This will also involve observation of the activities of the competitors. 2. At any level in the organization it is unlikely that managers will be able to cope adequately with all aspects of their jobs on their own. To function efficiently they must delegate. Provided that they have chosen and trained the right people, they should be able to allocate important aspects of their jobs to subordinates